E3 2010 Highlights: EA’s Press Conference

Electronic Arts, like Microsoft before it, had nothing particularly mind-blowingly unexpected, but what it did show (particularly the trailer to Star Wars: The Old Republic) had many in a tizzy.  I’ve never even used that word before.  EA opened their event with a beautiful trailer for Criterion Games’ Need for Speed: Hot Pursuit, launching November 16, 2010.

Here are the major bulletpoints:

  • Need for Speed: Hot Pursuit lets you play as a racer or as a cop, with many achievements to be had for either class.
  • Dead Space 2 is even more freaky than its predecessor, but the mechanics of the third-person shooter are the same – go for the limbs first, then the kill shot.  Releases on January 25, 2011.
  • Medal of Honor takes players to war-torn Afghanistan, going for the most authentic “modern war” game to date.  Demonstrated with a live 24-person deathmatch (interestingly, on PS3s), all Medal of Honor maps are inspired by real places in the war zone.  Gameplay is very much like Modern Warfare 2 with no amazing updates to the formula, even though it was made by DICE whose Battlefield definitely upped the FPS multiplayer score with its bombable everything.  Multiplayer beta launches June 21, 2010 on Xbox 360, PS3, and PC, with the full game launching October 12, 2010.
  • EA’s Gun Club rewards players who play EA’s shooters (presumably), like early beta access and in-game weaponry.
  • Battlefield: Bad Company 2 Vietnam expansion pack released this winter!
  • EA Sports MMA releases October 19, 2010, seeking to recreate all kinds of realism, down to the stance and movement.
  • EA Sports “Live Broadcast” lets players demonstrate their skills online, while thousands watch and live commentators was poetic.  Upload a “hype video” to gain the attention of EA promoters and other players so that you get selected for the live challenge.
  • EA Sports Active 2 comes with heart rate monitors, which takes data in real time, and is in ready development for Kinect for the Xbox 360.  All key workout data is uploaded to EA Sports Active website, for future reference and for sharing progress with friends.
  • EA Sports Madden NFL 11 promises further evolution to the franchise.  Adds a “Gameflow” playcalling engine that puts players in a virtual huddle with AI coach.  Plays can be created and customized according to user desires, so that you “make plays not just make calls.”
  • The Sims 3.  It’s the Sims.  What are you expecting?
  • Crysis 2, the successor to the game made all of our PCs cry in obsolescence, is hitting homes this holiday season, and it looks as purty as ever.  Shifting focus to an urban landscape instead of jungle one, Crysis will be playable in true stereoscopic 3D on the PS3, PC, and Xbox 360 (not sure how that’s going to work.)
  • Bulletstorm, a new IP and joint venture between Epic Games, People Can Fly, and EA, is “a pulpy, over-the-top first person shooter and knows it.”  It’s like a “fat kid playing with cake,” and it’s coming out February 22, 2011.  Built in pulp sci-fi, that rewards you for doing “cool shit.”  Any game that rewards you for just screwing around must be pretty fun, I would think.  Minimalist GUI design, but very pretty.  Awfully great in this demo, but still pretty.
  • Star Wars: The Old Republic looks awesome.  Unfortunately, that’s all the info they shared.

Watch the archived EA presser here, courtesy G4TV!

Written by: Dwight Tejano

Dwight is the founder of Open the Fridge, which he started in 2008 and rebooted in 2010. Due to the nature of early adopting, his bank account is normally empty. He likes to sing in world-renown choruses to forget such things.

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