SDCC 2011: X-Play’s Blair Herter

And another SDCC interview hits the Fridge!

Outside of the Hilton Bayfront on Day 2 of Comic-Con, Blair Herter chats with us here at OTF to talk about his plans for the weekend and the game that tops his list from all of the games on the con floor.  We also discuss X-Play’s plans for the weekend, and the real reason why he was wearing white pants that day.

Also, Blair breaks an exclusive: Steven Spielberg wears True Religion jeans!

Thanks so very much for chatting with us, Blair!  As your reward, some brand new hydrocodone pills candies are headed your way.

Fun fact: We helped Blair clean up the body after the interview. That prostitute’s blood was everywhere.  He still owes us for the dry cleaning costs.


Open The Fridge: Blair, what do you have coming up in the next week, covering Comic-Con for X-Play and G4?

Blair Herter: Well, personally, the next thing I’m gonna do… I gotta hide the body. I have to run back upstairs right after this interview and handle that. [laughs]

Yesterday, we had an hour live X-Play, which is the first time we’ve ever done it here at the show because there’s so much video game stuff here. We did an hour live, which was awesome. Today, we do Attack of the Show live for an hour, and tomorrow, we have four hours live, which I’m sure will be pretty cool.

But, my next thing for the live show in about 30 minutes, I have 10 minutes with Steven Spielberg.

OTF: Wow. Seriously?

BH: Yeah! And I’m just so stoked. I’ve been doing this for 10 years, and – it’s not that I don’t get nervous, because I still get nervous sometimes – but rarely do I get really excited to meet people. I honestly have no idea how I’m going to keep… That’s why I wore white pants today so that you won’t be able to see in case something happens. I mean, it’s Steven-freaking-Spielberg! So that’s literally the next thing I have to do, which is pretty awesome.

OTF: Yeah, we’d be totally stoked too. How did you manage to line something like that up? I assume he’s promoting Terra Nova

BH: And Tintin. How’d we line it up? Uh, I hooked up with him.

OTF: Ah. Of course.

BH: Yeah, like three years ago, I was shopping at Fred Segal in Santa Monica. He was buying some True Religion jeans. I walked into the dressing room, and I was like, “I’m going to do this for you now, but I’m going to call in this favor later.” And here we are three years later.

Honestly, I don’t know. You’ve met our marketing people. The reputation of our network as a whole is that we really do treat this stuff right. It’s not hard for us to get these people. They’re like, “Oh, yeah, G4. This is what they do.” But we have so many people behind the scenes that are just killing it for us, and I’m sure… Actually, I’m sure somebody actually did hook up with Steven Spielberg. It wasn’t me, but that probably did happen. There’s this guy Dave that works with us… he’s a little on the fence, so I think it’s probably him.

OTF: Ah, yes, Dave. I hear he’s the new guy.

BH: He is the new guy, yeah. He’s taking one for the team.

OTF: Ha! Awesome. Back to the video games, like you said, there’s a huge gaming presence here. They announced, for example, Ultimate Marvel vs. Capcom 3

BH: Right.

OTF: Well, what are you looking forward to the most?

BH: You know, fortunately, I think you’ve seen that Hollywood has kinda pulled back this year [from SDCC], which has opened the door for more comic book stuff and video games. Maybe if this keeps trending the way it does, this could be like an E3 2.0. There’s a lot of video game content here, right?

OTF: Absolutely.

BH: So, yeah, Ultimate Marvel vs. Capcom was announced yesterday. We opened our show with the first ever hands on demo of that game. Jim Lee came on the show and talked about Arkham City. The trailer we showed yesterday revealed the Penguin. Everyone kinda knew about that, but the end of the trailer showed that Solomon Grundy was in the game as well, which was like, “WHAT?!” Just crazy!

DC Universe Online: I’m a big fan of and I talk about quite a bit. The Green Lantern stuff they’re rolling out is awesome. Oh, and The Darkness 2. Darkness 1, I thought, was kind of an underrated game. It sold well, but, critically, it wasn’t that well received. Darkness 2, however, looks pretty cool. Those are the video game stuff I’m most excited about here.

Arkham City, though, number one! Oh, God, so great!

OTF: Yeah, the first game was, of course, awesome.

BH: Absolutely.

OTF: Personally, I found it one of the most satisfying games I’ve ever played.

BH: One could argue, don’t you think probably the best comic book game of all time?

OTF: I could definitely see that argument being made, yeah. Absolutely. Back to the convention, like you said, there’s almost no movie presence here this year from Hollywood, but it feels like TV shows have taken over in its stead…

BH: Right.

OTF: How do you think this con has evolved from previous years?

BH: I think you said it best. I think that Hollywood, while they have pulled back on the movie front, TV has kind of pushed in. I think it’s evolved in that Hollywood has recognized how important it is. And so, like a bucket of water with holes in it, if the movie water is leaking out, the TV water starts getting poured in.

The evolution of Comic-Con? I came to Comic-Con when I was 17, right? A looong time ago. Like, 3 years ago.

OTF: Naturally.

BH: And back then, there were dudes trading comic books out of long boxes. Obviously, it’s grown into this massive marketing opportunity. That has been the evolution. There’s still a lot of comic books here, obviously, but I think what we’ve seen is that those comic books and what they were doing back then has inspired this new generation of Hollywood filmmakers and TV people to make the stuff that we’re now seeing. That people are waiting in line for days for.

OTF: I’ve been asking the your G4 coworkers – Kevin, Candace, Blair Butler – what do you guys do to relax? You guys are always so busy at these conventions. What do you do in your downtime?

BH: Hydrocodone. Next question.

OTF: Fair enough.

BH: No, I can give you an real answer to that. You know, honestly, we are super busy, but, I don’t know, you almost don’t want to relax. This is the only time out of the year when all of these people can come and celebrate what they love the most, and nobody’s judging them for it. So what I try to do is: I don’t relax. I want to squeeze as much out of this time period as possible. So I just do as much as I possibly can here at Comic-Con. Fortunately, for me, the reason I love my job so much is that, when I go home, what I do to relax is read comic books and play video games.

So this really is just like I’m getting paid to do what I do at home, but just far less high than when I am at my house. And that’s the truth.

OTF: Haha! Sounds good. Well, it seems like you guys are definitely enjoying yourselves this year, and you have a lot going on, like you said. How can people follow to find out what you’re up to day to day?

BH: Well, I’m on G4 pretty much every day. They pay me less than everybody else, so I work on every show. I’m @blairherter on Twitter. I have about 33,000 followers right now. I’d like to be somewhere in the millions by the end of the year. So if you guys can help me out with that, that’d be pretty sweet.

Let’s say… my millionth follower will get some sexy time from me. Hope it’s a girl!

OTF: We do, too, Blair. We doo, too.


Once again, thank you times a million to the hilariously delightful Blair Herter! Good luck with that millionth follower!

Written by: Dwight Tejano

Dwight is the founder of Open the Fridge, which he started in 2008 and rebooted in 2010. Due to the nature of early adopting, his bank account is normally empty. He likes to sing in world-renown choruses to forget such things.

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