What would a pre-Summer blockbuster be without a viral site these days?
In preparation for the release of Iron Man 2 on May 7th, Stark Expo 2010 has been launched. The site promotes the industry exposition that will be featured in the film at the legendary Flushing Meadows Corona Park, NY, home of the New York World’s Fair. There are photos, videos, and downloadable materials for avid Iron Man fans who are chomping at the bit. Glimpses of the Expo can be seen in both Iron Man 2 trailers.
My personal favorite feature is the promo video of the 1974 Stark Expo, featuring Howard Stark (John Slattery). Fans of The Venture Brothers will appreciate its blatant campiness.
And what would a massive, fictional technology extravaganza be without a crap-ton of corporate sponsors? With the inclusion of Dr. Pepper, Reese’s, Burger King, etc. on the site’s 3D map, I’m sure we’ll get our fair share of logos smeared all over the film as well.